copywriting

“Help please, Sarah! I can’t make ‘We sell bikes cheap on Ebay’ sound good,” emailed Rutland Cycling marketing. “Send it over…” I replied.

  • Are you getting frustrated trying to write the copy for your website?
  • Do you want your brochure text to be professional and polished?
  • Or perhaps you’d just like someone to check your spelling and grammar.

I offer a range of copywriting services to outdoor, adventure and travel businesses. No job is too big or small to discuss – contact me here for a no pressure chat.

I used to offer PR services to outdoor gear, adventure and event companies like Inov-8 running shoes and Cliffhanger Adventure Festival. Nowadays I focus on writing and editing, but can be persuaded to help out on the right projects, so please do get in touch if you have a proposal.

Meet some of my clients

You can read what they think of me on my testimonials page.

Jagged Globe

Jagged Globe: world leader in mountaineering and climbing expeditions, treks and courses

Jagged Globe asked me to re-write the main expedition itineraries featured on their website. They wanted them pulled together into a fresh, consistent and engaging style, different from the copy-and-pasted text on their competitors’ websites.

I worked hard to produce well-researched and descriptive yet factual introductions to each expedition. These led onto detailed day-to-day itineraries in the same style. The final task was to create concise information on recommended kit, terrain, climate, ascent profile and so on.


Rutland Cycling

Rutland Cycling: multi-award winning bike shop and hire centre on the shores of Rutland Water

I worked part-time as Rutland Cycling’s PR and copywriting consultant for two years.

As well as editing the company’s in-house magazine, I was always available to help with copywriting projects from tiny point-of-sale displays to website copy. There would often be frantic emails asking me to make this or that ‘sound good’.

Rutland Cycling were also very happy with the reach and style of my PR work.


Inov-8

Inov-8: the UK-born running shoe company

There’s often a rush to get workbooks and brochures ready on time, so errors are common. My task was to read PDFs thoroughly before they were sent to print.

I’d correct spelling, grammar, repetitions and style clashes to give Inov-8’s print publications a professional and uniform look.


Inspirational Travel

Inspirational Travel: dream tailor-made holidays

Inspirational Travel commissioned me to research and write stylish, quality guides to all their holidays.

Each document included a descriptive destination overview combined with important information on topics from climate to visas, health issues to tipping. I also included popular eating, drinking and sightseeing venues. The resulting comprehensive glossy booklets were sent to clients to prepare them for their holiday.